I created a video that helps FLO connect with their audience on a deeper level.

FLO is an ovulation tracking app—highly data-driven, not exactly the most captivating start 😪

Instead of listing features, we wanted to capture a FEELING: calm, confidence and freedom!

This isn’t just about pushing a product;
It’s about building a brand personality that feels real and relatable.

Relatablility => Trust => Conversions & Advocacy

Connect first 🧡
Sell second 🧠